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demand forecasting
demand forecasting

Importance and impact of promotion data for demand forecasting in the FMCG industry

Introduction In the highly competitive Fast-Moving Consumer Goods (FMCG) industry, companies use various promotional strategies to attract consumers and increase sales. Incorporating promotion data into demand forecasting is crucial to optimize inventory management and planning effective marketing and sales strategies. In this discussion, we will explore how promotion data can
4 min read

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